Logan Smith

All work

Role
Designer of the packaging
Years
2025–2026
Tools
Hand drawing, Illustrator, Photoshop, Vendor dielines
Reiff
6-variant badge series
Snakebit
2025, pattern inside the lid
Mailer
12-inch, covered in the pattern
The Jack
Dieline, sticker, exploded render

Make

Drawings that wrap boxes

A drawing that has to survive a dieline, a printer, and an unboxing.

Reiff collab box outside (drawings wrap it, torn band tagline) and inside.
Reiff collab box outside (drawings wrap it, torn band tagline) and inside.

The craft

Packaging is the same craft at every scale: a drawing that has to survive a dieline, a printer, and an unboxing.

Reiff × Ranger Point

Wildly American. I drew the horse, the boar, the coyote, the steer skull, and the crossed knives, then built the badges, wordmarks, and patches around them, including a six-variant badge sticker series. The same drawings wrap the collab box: a full-wrap dieline with a textured teal wolf pattern over distressed black, and the co-brand marks, through version rounds to press. A torn-paper band carries the tagline outside, and the pattern keeps going under the lid.

Reiff × Ranger Point: hand-drawn badge set from the design sheets.
Reiff × Ranger Point: hand-drawn badge set from the design sheets.

Snakebit

Blades that bite, 2025. I drew the rattlesnake by hand and built the whole brand from it: badges in rust, cream, and black, and a diamondback pattern that appears inside the lid when it opens.

Snakebit: the hand-drawn rattlesnake and the badge system in rust, cream and black.
Snakebit: the hand-drawn rattlesnake and the badge system in rust, cream and black.
Snakebit box: rust on cream outside, diamondback pattern inside.
Snakebit box: rust on cream outside, diamondback pattern inside.

Knives by Nuge

I drew the illustration library, then turned it into the pattern that covers the twelve-inch mailer.

Knives by Nuge 12-inch mailer covered in the illustration-library pattern.
Knives by Nuge 12-inch mailer covered in the illustration-library pattern.

Dull Boy, Beekeeper

Honey drips run over the product on white card. Inside is a honeycomb photograph, so the product sits on the comb when the lid opens.

Dull Boy Beekeeper box: honey drips outside, honeycomb photograph inside.
Dull Boy Beekeeper box: honey drips outside, honeycomb photograph inside.

Dull Boy, The Jack

A print-final dieline, a playing-card sticker, and an exploded product render.

Exploded product render for The Jack.
Exploded product render for The Jack.
Dull Boy "The Jack" packaging, print-final dieline.
Dull Boy "The Jack" packaging, print-final dieline.
The Jack playing-card sticker.
The Jack playing-card sticker.