Graphic designer
Logan
Smith
I take a job from a loose brief to a production file. Then I build the check that proves the file is right.
Selected work
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AUXMFG design system
Figma, the theme, email, and print stay in sync.
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Excursion case and the Anorak
Both are real products, made from the files.
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A year of patches, hats, and illustration
Buyers choose from decks that look like the finished goods.
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AUXMFG identity and the Coffin Series
The marks, the boxes, and 1,848 photographs of the products.
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Figma and HTML, both ways
6 of 6 hands-off jobs. Auto layout only inside 3px.
- 27
Build the check, then break it
A check I have not seen fail is not a check.
- 283/283 Part numbers, zero tier leakage
- 6 of 39 Tokens that carry the responsive design
- 27 / 8 Email checks, and bugs injected into them
- 18 × 24 Hat patches, each on every blank
- 40 × 17 × 5 Inches, the Excursion case
Make
Packaging, apparel, soft goods, and print.
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Print at scale
283 of 283 part numbers, and zero tier leakage.
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Drawings that wrap boxes
The same craft at every scale, from a badge sheet to a print-final dieline.
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Identity and illustration systems
Iron Ethos, Pottery Smiths, Knives by Nuge, and 75 designs for CRKT.
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Nine labels, at actual size
Nine labels, from the rail warning to the owner card.
Systems
Design systems, pipelines, gates, and bridges.
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Email and product pages that fail loudly
Newsletter Issue 01 rebuilt byte-identical, QA 22 of 22.
- 20
hoyt.com sections
20 components, a 9-variant button, and a countdown checked in the browser.
- 20
Agents at the desktop apps
A review gate in front of anything that runs.
- 1,083
The living record
1,083 records, 2,222 relations, and a 45-page book.
Image
Photography, reels, and campaigns.
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The Auxiliary Files
15 carousels, 123 boards, 10 pieces in 2.9 seconds.
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Product photography
Roaring Fire, Ocaso, Knives by Nuge, and three years at Blade HQ.
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Reels and motion
The James Brand, a Timex collaboration, Canibl, CRKT, and Kizer.
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Homepage graphics
Seven homepage graphics. Five of them are here.
About I don't just make the file. I build the check that proves it's right, and I test the check by breaking it on purpose. The short version. How the loop stays in sync.